Beautifully handcrafted furniture, that's ethical.

Matchen believes that hand sourced furniture shouldn’t be mass produced. By combining independent and qualified crafters with an online marketplace. Matchen has created the first digital only upcycled furniture collection.

Matchen required a bespoke digital platform and memorable brand identity to communicate the brand's core philosophy.

The output involved a dynamic brand mark designed to connect the elements involved in the Matchen furniture journey, the crafter and the user. The digital platform centred on a minimalistic approach to allow for the furniture to be the main focus while still allowing ease of use for the user.